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Rig Reels Lab
Short Video Campaign
Apply Now
Activity Period: September 5 – November 14, 2025
Cash Prizes &
Rewards
Rewards
Long-Term
Partnership
Partnership
6 Brands'
Cooperation
Cooperation
Global Visibility
Boost
Boost
Timeline
Sept 5 -
Oct 15
Oct 15
Application
1. Apply and get guidance email
2. Provide required materials as instructed
2. Provide required materials as instructed
Oct
16 - 22
16 - 22
Screening
1. Eligibility and
creativity evaluation
2. 30 finalists selected
creativity evaluation
2. 30 finalists selected
Nov
1 - 7
1 - 7
Production
1. Receive the shipped product
2. Create a 15-30s video
2. Create a 15-30s video
Nov
8 - 13
8 - 13
Judging
Vote for winning videos based on audio-visual language and commercial potential
From
Nov 14
Nov 14
Winner
Announcement
Announcement
1. 9 video winners announced
2. Issue Rewards
2. Issue Rewards
Introduction
Rules
• Open to individuals or teams worldwide.
• Participants should select one product and one video category, and create an original video showcasing the product's design aesthetics / core functionality / brand essence.
• Each participant may apply for products from up to three different brands, but will only receive one.
• Videos must be 15-30 seconds in length, with a minimum resolution of 1080P, in MOV or MP4 format, and contain at least 80% live-action footage.
• Rig Studio and partner brands reserve final judging rights over all submissions.
Video Category
Storytelling
Product Appeal
Creative Craft
Creative Craft
Editing innovation | Visual experimentation | Creative challenges
Storytelling
Emotional narratives | Lifestyle vignettes | Documentary-style
Product Appeal
Product presentation | Real-world demos | Feature highlights
Creative Craft
Editing innovation | Visual experimentation | Creative challenges
Storytelling
Emotional narratives | Lifestyle vignettes | Documentary-style
Available Products
SmallRig
CAMEL
OIWAS
Tineco
UREVO
XGIMI
Prizes
Grand Creativity Award (x3)
• $1,000 USD
Based on production quality (one per video category)
Brand Choice Award (x6)
• $500 USD
Based on brand alignment (one per brand)
Innovative Concept Award (x30 Finalists)
• SmallRig Vibe P96/P108 Pro Mini LED Video Light
Based on the creative outline
All Winners Receive:
• Long-term commercial production partnership
• Winning videos may be featured on SmallRig social media platforms
• Keep your assigned product
Application Process
Complete Entry Form
Receive guidance email from
promotion@info.smallrig.com
Submit required
materials
materials
Await finalist
selection results
selection results
Apply Now
FAQ
Q1:Who is eligible?
A: Open globally to creators aged 18+ (individuals/teams), both professionals and amateurs, provided they meet entry requirements.
Q2: How many products may I apply for?
A: You may apply for up to 3 products from different brands. However, only one final video submission is permitted. Rig Studio will assign your product based on your preferences and stock availability.
Q3: What are the video requirements?
A: Videos must be 15-30 seconds in length, with a minimum resolution of 1080P, in MOV or MP4 format, and contain at least 80% live-action footage. Entries must align with campaign themes and effectively showcase the assigned product's key features. Additionally, entries (including outlines, videos, components) must be original or legally authorized. Participant retains copyright unless otherwise authorized.
Q4: What materials are needed for application?
A: First submit the online entry form. We will collect information such as your name, occupation, phone number or email address, and geographic location for review purposes and to contact you thereafter. You'll then receive an email detailing how to submit supplementary materials – primarily your video creative brief – to a designated email address before the deadline.
Q5: How will I receive updates?
A: Notifications will be sent via email/SMS. Finalists must confirm participation within 5 days of notification, or the spot will be automatically forfeited.
Q6: How are prizes distributed?
A: Cash prizes will be transferred in USD via international wire transfer. Physical prizes will be shipped to your provided address.
Q7: How will the winning videos be used?
A: Your awarded video may be promoted globally across SmallRig's and our partner brands' social media channels. Participation grants them a non-exclusive, permanent, worldwide, royalty-free license to use, reproduce, modify, display, and distribute entries (with attribution) for promotional/marketing purposes (commercial and non-commercial). Commercial use requires further agreement
